business bottomline case studies

The 24/7 operating Waitrose HQ site in Bracknell needed to house over 200 extra staff relocating from London in 2005. A new office building was required and the only option was to build on land already used as a car park. This meant losing 75 parking spaces whilst having to accommodate an extra 200+ staff, over and above the 2,000 already on site.
We were appointed by the Waitrose Facilities Director to implement a car sharing system and as a result within 3 months 75 fewer cars were arriving on site.

Within the Caudwell Group who operate Phones 4u, there are two large divisions Caudwell Communications and their Mobile Phone Repair Company (MPRC).  In August 2006 these two divisions integrated into one main office in Cheshire, planning permission for more car parking spaces was not awarded.   

At the new main site it was identified that more parking spaces had to be made available. The car park management costs were also set to increase by an extra £60,000.

To help tackle this Caudwell Communications set up a bike pooling and a Liftshare system. 

During the rapid set up phase Caudwell relayed that they were looking to have 3% of their workforce registered as active members within the first year. 

Within just three weeks, over 3% of staff have registered, combined with other initiatives over £40,000 has been saved.

The system is saving over 129,000 miles, 24 tonnes of CO², collectively members are saving themselves over £12,000

At Barclaycard's HQ at Northampton the priority car parking area for car sharers is seen as the prime reason most staff have joined the car sharing system. Car parking had been a serious problem on site with many staff complaining about the lack of car parking and about congestion on the Business Park caused by Barclaycard employees parking on the road network around the Business Park.

Car sharers estimate they are able to bank an additional 5-10 minutes per day (almost five working days per year), because they can more quickly find a parking space close to the front entrance, rather than driving around the site looking for a space and finding one in the furthest car park.

Barclaycard currently adopt a 300 space car sharing car park at Barclaycard's HQ. Only vehicles with at least two occupants are permitted entry.

Dyce Industrial area is a major employment area of North East Scotland.  Their TMO invited us to create a carshare system in 2005. Since it's inception they have experienced 680 members, with the chance of a journey match at 39%. Collectively the system is saving a total of 150,000 miles which equates to 286 tonnes of CO2 and £150,000. BP, one of the leading members of this conglomerate has subsequently dedicated one fifth of its car park to car sharers.

Tesco launched a carshare system at their two head offices in Hertfordshire in 2005.  Since the systems launch almost 10% of employees have registered. They have together realised over 100 matched daily journeys resulting in an overall  personal employee saving of over £150k. Using DfT estimates for the annual costs of parking spaces: £800 - £1200 (DfT Smarter Choices - 2004) We estimate that their system is saving an estimated £50,000 so far and the system is yet to reach its second anniversary.  

At Legal & General House in Tolworth, Surrey. A car sharing system was introduced in January 1999, which grew to an average of 170 cars per day. Other initiatives include, postcode mapping, flexible working, home working, interest free season ticket loans, interest free loans to buy bicycles, discounted loans on mopeds, walk to work initiative, shared transport, train ticket discounts, travel discussed at interview with new employees, minibus service for temporary and contract staff, restricting visitors, video/audio conferencing and dedicated car parking for cars sharers.

In late 2004 Legal & General re-launched its car sharing system with Surrey County Council and introduced a compulsory 4-day parking system along with a regular shuttle bus service.

Legal and General currently realise almost 600 members with the probability of a matched journey which stands at 1:2. Presently each employee member personally saves an average of 3,909 miles per annum.